I have no idea where this will go.

And I’m excited to give it a shot. Consolidation is making its way through the insurance industry. And what I hear, the accounting, law and wealth management industries, too. I bet almost every white collar profession is experiencing its own form of consolidation.

The thing about consolidation is that it seems to eat-up the creative, entrepreneurial spirit that independently owned firms once enjoyed.

Personally, I like that spirit. I kind of miss it, too. I figure that if there’s one way we can keep it going it’s through marketing.

That’s what I plan to do: build out messaging, client letters, campaigns, whatever that only independently owned and run firms can use.

So if that’s your brand of mustard, sign-up.